Sports Marketing

Our focus is on growth and educating our sponsors on cost effective ways to being involved in NASCAR.  The sports marketing arena is marked with successes and failures.  Let MacDonald Motorsports help you find the benefits and avoid the pitfalls of sponsorship.

Your NASCAR Nationwide audience:

  • 50 million NASCAR brand loyal fans
  • 40,000+ fans in the stands
  • This event will broadcast live on ESPN2 (1.6 million households)
  • TV – Qualifying live on ESPN or SPEED network
  • RADIO – MRN, 325 stations, avg. audience 683,000
  • 58/42 male/female, 64% are 25-54 (index 105)
  • 61% earn between $30k and $100k (index 112)
  • 73% indicate supporting companies that support racing. (Higher than any other sport)

Our goals:

  • Develop a clear understanding of the business challenges our sponsors face
  • Build a sponsorship package that fulfills a sponsor’s needs and addresses their marketing goals
  • Continuously educate sponsors on valuable opportunities in NASCAR
  • Operate with cost effectiveness in mind to maximize every sponsorship dollar

Typical primary sponsorship events include:

  • Team/car naming rights for the event
  • Logo on hood and quarter panel
  • Logo placed on car as associate sponsor for remainder of the season
  • Logo placed on pit wall banner
  • Logo placed on pit box banner
  • Logo placed on the front page of team’s website as Featured Sponsor
  • Logo placed on Sponsor page of website for remainder of the season
  • Sponsor can write/release publicity in connection to sponsorship of team
  • A press release announcing your involvement with the team will be distributed
  • Team members will wear sponsor supplied caps and shirts
  • 8 VIP Pit and Garage Passes for guests
  • Sponsor’s pit wall banner
  • Autograph Cards
  • Rights to photo use
  • Guarantee to qualify 

This level of involvement is affordable to most viable businesses; however, custom packages are often necessary to fit the needs of our sponsors.  Call us today at (336)476-0100, or email us at Marketing@MacDonaldMotorsports.com to start harvesting the benefits of being involved in NASCAR through MacDonald Motorsports.